The lead-gen agency for pool builders
Turning local homeowners into booked pool installs
The digital growth agency for pool installation companies
Inground fibreglass pool
Budget confirmed, 3-month timeline
Text and email sent
On your calendar
Why pool builders choose us
Specialists who understand big-ticket sales
One industry, one goal. We build campaigns, landing pages and follow-up that bring you homeowners with real budgets, then book them straight into your schedule so your crew spends time quoting, not chasing.
Run your numbersWhy us
Not another general marketing agency
Typical agency
- Who they work withAny business that will pay the retainer
- Lead qualityForm fills with no budget check
- Follow-upA spreadsheet of names, sent days later
- Measured onClicks, reach and impressions
- ReportingJargon-filled dashboards
Cove Scale
- Who they work withPool builders only, one per service area
- Lead qualityHomeowners pre-qualified on budget, garden and timeline
- Follow-upText and email reply within minutes, with a booking link
- Measured onBooked site visits and cost per qualified lead
- ReportingOne plain-English page every month
How it works
From first call to booked site visit
1. Strategy call
We map your area, average job value and capacity to define a good lead.
2. Build
Ads, landing page and follow-up are tested before budget is spent.
3. Launch
Campaigns go live and enquiries route to your phone and calendar.
4. Optimise
Weekly tuning against booked visits, not clicks.
Run the numbers
What are better leads worth to you?
Move the sliders to match your business and see what a steady flow of qualified homeowners could add.
Illustrative estimate only. We'll work through your real numbers on the strategy call.
What's included
Everything it takes to fill your diary
Every retainer is built around your area, your crew and your average job value. Most pool builders start with the full package, then we scale up what's working.
Get a tailored quote- Meta and Google lead adsTargeted at homeowners in your service area
- Qualifying landing pagesBudget, garden and timeline asked up front
- Instant text and email follow-upEvery enquiry answered in minutes
- Calendar booking and CRM setupSite visits land straight in your diary
- Monthly results reportCost per lead and booked visits, in plain English
FAQ
Questions pool builders ask us
Can't see yours? Send it over in the form below and we'll reply personally.
Contact
Ready to stop chasing and start quoting?
Book a free 30-minute strategy call. We'll show you what a qualified lead is worth to your business.
covescale@gmail.com